Cookies

What it's for:

• Keeps you signed in
• Remembers your privacy choices
• Remembers the banners, notices, prompts and cards you dismissed or answered, and whether you paused the testimonials
• Lets you claim a guest analysis when you sign up
• Keeps the site secure and working

From your browser:

• Your sign-in session, your privacy choices and which privacy rules apply to you, the country we detected for your connection, your choices on the sign-up form, your guest analysis claim and, if you use Ask Klaus, its session

What it's for:

• Signs you in and keeps your session
• Hosts our database

From your browser:

• Your sign-in session

From our server:

• Your account and your analysis results

What it's for:

• Takes payments on pay.trackscore.ai
• Prevents payment fraud

From your browser:

• The payment details you enter on pay.trackscore.ai
• Device and browser signals used to prevent fraud

From our server:

• Your email and your account id, what you buy, the country and city of your connection, and your analytics and advertising choices
• On every checkout, with analytics or advertising allowed: your browser details
• On every checkout, with analytics allowed: your Google Analytics ids
• On every checkout, with advertising allowed: your IP address, the ad click ids and the Meta browser id we hold for you

What it's for:

• Reports errors so we can fix faults in the site

From your browser:

• Error reports with the page address stripped of query strings and fragments, and your browser and device

From our server:

• Server error reports, with cookies, sign-in headers and IP addresses removed

What it's for:

• Measures how the site is used

From your browser:

• The pages you visit, without sign-in or claim tokens, and the page you came from
• Events such as uploads and sign-ups
• Your browser, device and approximate location
• When you are signed in: your plan and credit balance and, once you allow analytics, your account id

From our server:

• Account and purchase events, such as email confirmations, credit use, purchases and cancellations, with your Google Analytics browser id (or your account id when we have none) and session id, and the page address for events sent while you browse; purchases also carry the order value, and every event says whether you allow advertising

What it's for:

• Measures how TrackScore™ is used
• Runs short product surveys

From your browser:

• The pages you visit and what you do in the product
• Your browser and device
• When you are signed in: your account id, email address, plan, credit balance and sign-up date

From our server:

• Developer API usage events, as account processing that this choice does not cover

What it's for:

• Records how pages are used (session recording) to find and fix problems; never in the EEA, the UK or Switzerland

From your browser:

• A recording of the pages you use, such as clicks, scrolling and page changes, with what you type into forms masked

What it's for:

• Counts visits that end in an error, per release

From your browser:

• A start and end signal for each visit, with the release version and your browser

What it's for:

• Measures how our pages and decks are used

From your browser:

• Which deck pages you view and how far you read
• Markers in your browser that keep a measurement event, a prompt or an animation from repeating
• Which half of the Ask Klaus experiment you are in, while it runs

What it's for:

• Measures which of our Google ads lead to sign-ups and purchases

From your browser:

• The Google ad click id from the address you landed on
• Sign-up events, through Google Analytics

From our server:

• Purchase events with the order value, through Google Analytics

What it's for:

• Measures our Facebook and Instagram ads
• Helps us show our ads to people like you

From your browser:

• Page views, views of our pricing pages, sign-ups, and add-to-cart and checkout-start events
• The Meta click id and browser id
• A hashed copy of an email address or phone number you type into a form on our site
• Your browser, device and IP address

From our server:

• Sign-up, add-to-cart, checkout-start and purchase events and views of our pricing pages, with a hashed copy of your email and a hashed copy of your account id when we have them, a hashed copy of the city and country of your connection, your IP address and browser details, the Meta click id and the Meta browser id, the page address, and a value: the list price of the pack or plan for add-to-cart and checkout-start events, the order value for purchase events, and a fixed estimate for sign-ups and views of our pricing pages

What it's for:

• Customer-list matching: shows our ads to people who signed up but have not bought, using hashed lists of our users
• Keeps our ads away from customers, and our ads for new visitors away from people who signed up or joined our email list

From our server:

• A hashed copy of your email and, in some lists, a hashed copy of your account id

What it's for:

• Measures our TikTok ads
• Helps us show our ads to people like you

From your browser:

• Page views, views of our pricing pages, sign-ups, and add-to-cart and checkout-start events
• The TikTok click id and browser id
• A hashed copy of an email address or phone number you type into a form on our site
• Your browser, device and IP address

From our server:

• Sign-up, add-to-cart, checkout-start and purchase events with a hashed copy of your email when we have it, your account id and the TikTok click id; add-to-cart and checkout-start events also carry the list price of the pack or plan, and purchase events the order value; sign-up, add-to-cart and checkout-start events also carry your IP address and browser details

What it's for:

• Measures our X ads
• Helps us show our ads to people like you

From your browser:

• Page views, views of our pricing pages, sign-ups, and add-to-cart and checkout-start events
• The X click id
• Your browser, device and IP address

From our server:

• Nothing today: our X Conversions API connection is switched off. If we switch it back on: sign-up, add-to-cart, checkout-start and purchase events with a hashed copy of your email when we have it, your account id and the X click id; add-to-cart and checkout-start events also carry the list price of the pack or plan, and purchase events the order value

What it's for:

• Measures our ads on ChatGPT

From your browser:

• Page views, views of our pricing pages, and add-to-cart and checkout-start events
• The ChatGPT ad click id
• Your browser, device and IP address

From our server:

• Sign-up, add-to-cart, checkout-start, purchase and subscription events and views of our pricing pages, with a hashed copy of your email when we have it, your account id, your IP address and browser details, the ChatGPT ad click id and the page address; add-to-cart and checkout-start events also carry the list price of the pack or plan, and purchase and subscription events the order value

What it's for:

• Links your visits to your email profile so our emails can follow up on what you looked at

From your browser:

• The pages you visit
• A Klaviyo browser id